Ready Philadelphia

“What you need in your home, in your head, and in your hand”

In September, the city of Philadelphia, along with its partners, the American Red Cross, the Star Group and Comcast, to name a few, launched a disaster preparedness campaign. As part of the initiative, educational inserts catered to adults and children have been found inside copies of the Philadelphia Inquirer and the Daily News. Additionally, radio and television stations have been running ads, starring actor David Morse, as part of its promotional efforts.